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Erika is in HQ this week talking all about the viral interview Caleb recorded with Hasbulla. She breaks down the ads behind it, and how it is one of the most successful ad integrations at Barstool. Later in the boardroom, she dives into the recent hires at HQ. PLUS, Erika chats with Food Networks’ Marc Murphy, who has been in Poland for 3 weeks, cooking meals for families at the Ukrainian-Poland border. He brings awareness to the situation in Ukraine, and urges donations to the World Central Kitchen to continue helping! And as always, we bring you the best Q&A of the week!

(00:00:20) Erika’s Boardroom
(00:18:18) Shoutout Cindy Eckert!
(00:22:18) Marc Murphy 
(00:39:35) Q&A

TOKEN_EP210_AUDIO_01.mp3

On Token CEO, Erika Nardini offers a glimpse into her world as CEO of Barstool Sports. Between meetings and conference calls, Token CEO tracks Erika's moves in real time, with episodes every week. From current news to business strategy, Erika breaks down a variety of topics with an inside look on what’s going on in Barstool HQ. Featuring weekly guests from the boardroom, the locker room, and everywhere in between, Token CEO is raw and candid - just like its host.

Hasbulla Gave Barstool One Of The Best Ads Ever

<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no,shrink-to-fit=no"><title>Hasbulla Gave Barstool One Of Our Best Ads Ever</title><link rel="stylesheet" type="text/css" href="https://htlbid.com/v3/barstoolsports.com/htlbid.css"><script async src="https://htlbid.com/v3/barstoolsports.com/htlbid.js"></script><script>window.htlbid=window.htlbid||{},htlbid.cmd=htlbid.cmd||[],htlbid.cmd.push((function(){htlbid.setTargeting("pagetype","blog"),htlbid.setTargeting("brandId","111"),htlbid.setTargeting("authorId","63537"),htlbid.setTargeting("tags",["token-ceo","erika-nardini","barstool-ceo","hasbulla","career-advice"]),htlbid.setTargeting("is_testing","no"),htlbid.layout()}))</script><script>var googletag = googletag || {};
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        pbjs.setConfig({ pageUrl: https://www.barstoolsports.com/podcast/3413031/hasbulla-gave-barstool-one-of-our-best-ads-ever });</script><script src="https://d9rde3y35j061.cloudfront.net/script.js"></script><script src="https://htlbid.com/v3/barstoolsports.com/htlbid.js" async></script><script src="https://iframely.barstoolsports.com/embed.js" async></script><style>.union__content{font-family:-apple-system,HelveticaNeue,Roboto,sans-serif;font-weight:400;font-size:18px;color:#5a5b5d;word-wrap:break-word;box-sizing:border-box;padding:0 5px 32px 5px}.union__content p{padding:0;margin:16px 0 0 0}.union__content img{display:block;width:100%!important;height:auto;margin:16px 0 0 0}.union__content video{display:block!important;width:100%!important;height:auto;margin:16px 0 0 0}.union__content .articleAd{text-align:center;margin:16px 0 0 0;background-color:#f5f5f5}.union__content .htlad__container{display:inline-block}.union__content p a{color:#377dc4}.union__content .oembed__wrapper{margin:16px 0 0 0}.union__content blockquote:not(.twitter-video){display:block;margin:16px 0 0 0;padding:4px 12px;border-left:4px solid #77889a;font-style:italic;background:#f0f4f8;text-align:left;border-radius:0 6px 6px 0}.union__content blockquote:not(.twitter-video) p{font-style:italic}.union__content blockquote,q{quotes:none}.union__content iframe{max-width:100%}.union__content .bs-image-hidden{display:none}.union__content div.hq-image{width:fit-content;margin:0 auto}.union__content span.image-attribution,.union__content span.image-attribution a{color:#757575;font-size:12px;font-style:italic;letter-spacing:.1px;line-height:14px;text-decoration:none;padding:0;margin:0}.union__content .bs-videoPlayer .bs-videoPlayer__container,.union__content video-js,.wp-video{width:100%!important;height:0!important;position:relative;padding-bottom:56.25%;overflow:hidden;margin:16px 0 0 0}.wp-video video{width:100%!important;height:100%!important}.hq-image video{width:100%!important;height:100%!important}.union__content .bs-videoPlayer__container>iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:none}@media (prefers-color-scheme:dark){.union__content,body,html{background:#1c1c1c;color:#f1f1f1}.union__content blockquote:not(.twitter-video){border-left:4px solid #367dc4;background:#272c35}}</style><script>window.addEventListener("applicationDidBecomeActive",(()=>{document.querySelectorAll(".hq-image video[autoplay]").forEach((e=>e.play()))}))</script></head><body class="union__content"><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/PPFupTL?_showcaption=true" href="https://www.youtube.com/watch?v=BCyhud7p8rw&utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_3413031&utm_campaign=barstoolsports_referral_blog_63537_0_3413031"></a></div></div></div><p>Erika is in HQ this week talking all about the viral interview Caleb recorded with Hasbulla. She breaks down the ads behind it, and how it is one of the most successful ad integrations at Barstool. Later in the boardroom, she dives into the recent hires at HQ. PLUS, Erika chats with Food Networks’ Marc Murphy, who has been in Poland for 3 weeks, cooking meals for families at the Ukrainian-Poland border. He brings awareness to the situation in Ukraine, and urges donations to the World Central Kitchen to continue helping! And as always, we bring you the best Q&A of the week!</p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/IG7c1M6?_showcaption=true" href="https://www.instagram.com/reel/CcDRt9Xg-W-/?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_3413031&utm_campaign=barstoolsports_referral_blog_63537_0_3413031"></a></div></div></div><ul><li>00:00 - Intro</li><li>00:20 - Erika’s Boardroom</li><li>09:17 - Hasbulla Sundae Conversation</li><li>18:14 - Shoutout Cindy Eckert!</li><li>22:09 - Marc Murphy</li><li>39:21 - Q&A</li></ul><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/uDl0XjF?_showcaption=true" href="https://linktr.ee/tokenceo?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_3413031&utm_campaign=barstoolsports_referral_blog_63537_0_3413031"></a></div></div></div><p></p></body></html>

<div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/PPFupTL?_showcaption=true" href="https://www.youtube.com/watch?v=BCyhud7p8rw&utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_3413031&utm_campaign=barstoolsports_referral_blog_63537_0_3413031"></a></div></div></div><p>Erika is in HQ this week talking all about the viral interview Caleb recorded with Hasbulla. She breaks down the ads behind it, and how it is one of the most successful ad integrations at Barstool. Later in the boardroom, she dives into the recent hires at HQ. PLUS, Erika chats with Food Networks’ Marc Murphy, who has been in Poland for 3 weeks, cooking meals for families at the Ukrainian-Poland border. He brings awareness to the situation in Ukraine, and urges donations to the World Central Kitchen to continue helping! And as always, we bring you the best Q&A of the week!</p><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/IG7c1M6?_showcaption=true" href="https://www.instagram.com/reel/CcDRt9Xg-W-/?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_3413031&utm_campaign=barstoolsports_referral_blog_63537_0_3413031"></a></div></div></div><ul><li>00:00 - Intro</li><li>00:20 - Erika’s Boardroom</li><li>09:17 - Hasbulla Sundae Conversation</li><li>18:14 - Shoutout Cindy Eckert!</li><li>22:09 - Marc Murphy</li><li>39:21 - Q&A</li></ul><div class="oembed__wrapper"><div class="iframely-embed" style="max-width:550px"><div class="iframely-responsive" style="padding-bottom:100%"><a data-iframely-url="https://iframely.barstoolsports.com/uDl0XjF?_showcaption=true" href="https://linktr.ee/tokenceo?utm_source=barstoolsports&utm_medium=referral&utm_content=blog&utm_term=63537_0_3413031&utm_campaign=barstoolsports_referral_blog_63537_0_3413031"></a></div></div></div><p></p>

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Hasbulla Gave Barstool One Of Our Best Ads Ever