Why Is Everyone Saying "Let Russ Cook"? Did I Miss A Memo?

To clarify, I know what a QB 'cooking' would be. I get it. It makes sense with James Harden who I've heard the phrase most associated with for his Chef celebration. 

But Russell Wilson? He doesn't do that and his nickname isn't "The Chef" or anything like that. So how is everyone like olds and squares Terry Bradshaw and Al Michaels saying this 'cool' phrase? Was there a memo sent around to everyone that I missed? I threw it out on the new Going Deep Podcast and nobody had a direct answer.

Check out the pod for the full show which includes the introduction of our third permanent co-host, Joey Mulinaro. We're pleased to welcome Joey on and he'll add another awesome dimension to the show. The show will also come out on Wednesday afternoons moving forward. Check it out this week's show wherever you listen to pods: Apple, Spotify, Amazon, Google Podcasts

And for all the people who are still curious, I did some digging after the show and here is the origin of it explained: