Amazon Lowered Prices At Whole Foods Last Night And People Went Nuts

Source –  Whole Foods on Monday slashed its prices on a range of “best-selling staples” following the finalization of its sale to Amazon, with discounts so deep, even the haters couldn’t stay away.

“I usually avoid this place like the plague — it can be like a nightclub in here, with all the tourists — but I had to check out the new prices,” said Sonia Jairath, a 42-year-old media recruiter who made a beeline for the Columbus Circle store after reading about the discounts on Twitter. “Everything in my cart is a good deal.”

Bright-orange signs reading “Whole Foods + Amazon” are now luring in consumers with the promise of organic Fuji apples sliced from $3.49 a pound to $1.99, organic avocados reduced from $2.50 each to $1.49, and organic rotisserie chicken carved from $13.99 to $9.99 at the Columbus Circle location.

In Williamsburg, banana prices were peeled from $0.79 a pound to $0.49, grass-fed lean ground beef got minced from $10.99 a pound to $7.99 a pound, and the all-important staple of organic baby kale was chopped from $3.99 for a 5-ounce pack to $3.49.

The $13.7 billion merger is bigger than just grocery prices — Amazon is also selling Whole Foods house-brand items online, while Whole Foods is slinging cut-price Amazon Echo speakers. The gadgets, down from $179.99 to $99.99, are placed prominently at the front of stores under a giant “Farm Fresh” sign and next to the slogan “Pick of the season.”

Three dollar apples? Dollar fifty avocados? Farm Fresh Echo speakers? Count me in! Hell, even Barstool’s own Caleb Pressley is getting in on the fun.

Guilt free shopping. No need to feel bad for the mom and pop shops. They’re still around. Amazon’s just competitively pricing their goods a few cents lower than everyone else. If smaller grocery stores want to survive they need to compete. It’s not rocket science it’s capitalism. All they have to do is tap into their $22 billion cash reserve and lower their prices like everyone else. I’m sorry- what? Single store grocery shops don’t have eleven figure bank accounts? Right. See yah later!

I’m not going to lie, I don’t hate the strategy. Mostly because I enjoy watching all the farm to table small business hipsters come full circle.

“One regular customer said she had “mixed feelings” about the chain’s new owner. ‘Amazon is a big evil, but also it’s going to be cheaper because Amazon would reduce the prices.’ But another Williamsburg shopper said the new low prices helped ease her conscience. ‘It’s not like they’re buying out a small company.’ said Amy McDaid.”

Funny how fast people change when they can save a buck.

I’ve blogged it before and I’ll blog it again, Amazon is taking over the world. And they’re playing the good guy while they do it. Getting everyone on their side before they tighten their grip. First they control the consumption of goods, then they control the consumption of food. Next thing you know we’re walking around with chips in our arms. Worst part is millennials will get blamed for the Amazon take over. Probably be featured on the”How Millennials Killed Everything” list. Oh well, I’ll gladly take blame if it means saving a few dollars.