Company Power Moves...Heinz Skips Buying A Super Bowl Ad And Gives Every Employee The Day Off The Monday After The Game Instead

Daily Mail – Kraft Heinz plans to give their salaried employees the day after the Super Bowl off, in a stunt they hope will drum up enough publicity to substitute a pricey game ad.

The Chicago-based company announced their plans to forgo buying Super Bowl ad time on Wednesday, in favor of giving their employees a little R&R after the game-night festivities.

‘The Heinz brand doesn’t settle on delivering superior taste or quality, and we don’t believe America should have to settle on the day after the best sports day of the year,’ Nicole Kulwicki, head of Heinz brands, said in a press release.

The Chicago-based company is giving all of their salaried employees February 6, the day after the Super Bowl, off. They hope the move will drum up more publicity than an ad during the game, which reportedly cost $5million per 30 seconds last year.

They have also started a Change.org petition to turn the Monday after the Super Bowl into a national holiday. If the petition reaches over 100,000 signatures, the company will send the petition to Congress for consideration.

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First of all I’m on the record that Heinz is the only ketchup option period and anything else is trash ass garbage. Like I will literally fight Sir Kensington. So Heinz already knows I love them. But giving all employees the day after the Super Bowl off? Actually taking the rantings and ravings every blogger has made for years about how that Monday should be a national holiday seriously and implementing it? That is a company power move plain and simple. That is how you Publicly Relation yourself. I mean you spend a billion dollars on a Super Bowl ad and there’s what, a 50% chance people like and a 50% chance it’s a dud and people make fun of you? You give your employees the day off and there’s a 100% chance everyone loves you. That’s just math.

#Smunday FTW.