DJ Khaled Live Snapchatting The Birth Of His Child While Simultaneously Promoting His Album Is The Most Savage Branding I've Ever Seen

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I fucking love DJ Khaled so much. Just as a person. Like the whole motivational speeches and “major key” things are obviously played out at this point, but you know damn well he hasn’t stopped doing it. That’s just him as a person, he’d give those to himself alone in his bedroom if he had to. Just a brand machine, and he went ahead and took that shit not only next-level, but NEXT-next level.

Live SnapChatting your son being born while playing your new album in the background. Oh my god that is just incredible.

I mean look at this fucking Snapchat.

That is just outrageous. DJ Khaled is outrageous. His wife is spread eagle on the hospital bed literally pushing a child out into the world and Khaled is broadcasting it live while searching for the perfect emojis.

Buy that mixtape though, bless up.