Business Insider With A Spectacular Article On Barstool Sports
Business Insider – Perhaps the headline of this article is unfair. I didn’t just spend two hours drinking at Barstool Sports’ new global headquarters in Manhattan. I spent two weeks watching videos, listening to podcasts, and reading posts on the website that has captured the imagination of the young-adult sports-loving American male. You might call them bros. Of course Dave Portnoy — who founded Barstool in 2004 as a free newspaper that he used to hand out in Boston’s financial district — understands that the internet is a place for the unfair. His site has faced the internet’s fury plenty of times; it has been called misogynistic, crude, and plain stupid. But it has also been called hilarious — and that’s the point. “We mean this to be a comedy brand,” Portnoy tells me in one of the immaculate conference rooms at the new office. It’s not just any comedy brand. It’s a new kind of comedy brand in the age of social media where communication is constant and a comedian has access to an audience at all times. Portnoy sees his site as an online “Saturday Night Live,” a cast of characters he’s assembled to serve his audience. They are known as “Stoolies.”
Stoolies like sports. They like sports betting. They like jokes about buying ghosts on Craigslist and joining pirate gangs. They hate the NFL. They love Chipotle. They do not like political correctness. They like looking at attractive women, whom they feature on “smokeshows.”
Another spectacular article on the rise of Barstool Sports. But above all else huge shoutout to whoever edited this photo and took the red out of my eyes. I look fucking spectacular when I don’t have eye herpes.
PS – Is eye herpes a thing cause if it is I totally have it.