Yuengling Is The Latest Beer To Take Advantage Of America With The #LagersForHeroes Campaign (At Least It Encourages Donating To Veterans And The VFW)

Pottsville, PA, – Yuengling’s #LagersForHeroes program will be promoted at restaurants, retail locations and bars starting in May. Consumers, retailers and wholesalers will be able to join Yuengling to help support the many VFW programs and services that benefit veterans. “We have tremendous respect for those that have served and their sacrifices,” said Dick Yuengling, president and owner of Yuengling. “As a family with multiple generations of servicemen dating back to the European theater of World War II, we know the toll it takes to leave your family to protect and serve our great country. This is our way to support those who give so much.”

Another day, another brilliant play by a beer company to take advantage of American chauvinism. Any by my favorite local lager, too. E tu, Brute? We saw the fake patriotism for profit BS that Belgian owned company Budweiser is doing by simply renaming their cans, “America”. Like I said, at least Yuengling’s #LagersForHeros deal outright encourages donations that’ll make a difference to veterans and the VFW. It’s not just a general #SupportTheTroops which is cool and all but does absolutely dick when it’s all said and done. But let’s be real here. I’m sure Dick Yuengling has got great intentions with this campaign, but it wouldn’t be out there if using the troops and America didn’t help the bottom line. Plain and simple. There’s nothing illegal about it, and if anything I respect the fact that it’s However unless those donations are matched somewhat by the beer company in their promotions, it’s simply pure propaganda by Yuengling.

Again, at least what Yuengling is doing is better than #SaluteAHero…OhAndMoreImportantlyBuyBeerCauseThatsTheRealPointOfThis:

I’m not knocking the messages at all, but what the hell does it have to do with beer? These types of ads done solely for the commercial shock value always piss me off. Subjecting American heroes into a message solely to seem sappy and get you to love their brand is genius, but has absolutely nothing to do with Budweiser, or even Yuengling. NOTHING. Excuse me for rather seeing our troops and veterans get real respect, care, and honor instead of fake patriotism in advertisements in which, in the end, is all about profit.