We Didn't Really Think The NFL Would Allow Themselves To Miss Out Of A Two Week Taylor Swift Suck Fest After It's Been Reported She's Generated $332 MILLION For The League This Season, Did We?

FOS - Everybody knows Taylor Swift has had a massive impact on the NFL this year, and many might be wondering exactly how to measure it. Now, some of the results are in.

Swift has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL, Apex Marketing Group tells Front Office Sports. That number, calculated Jan. 22, comes from print, digital, radio, TV, highlights, and social media mentioning Swift going back to her first game on Sept. 24, then figuring out the equivalent dollar value for each instance based on reach and impact. Online news and digital content has created the most value, followed by social media, Apex president Eric Smallwood says. For reference, back in mid-October, that figure sat at $166 million, Smallwood says.

Say what you want about that game, Baltimore's defense did its job, holding the Chiefs to 0 points in the second half. Flowers with the biggest kick in the balls on that fumble into the endzone, 

Lamar threw one of the worst backbreaking picks into triple coverage in the end zone

(Sidebar - speaking of which, how strange is it that there have been two GIANT fumbles into the endzone in as many weeks?)

But if it's on anybody, it's once again on John Harbaugh. 

This guy somehow gets included in the great NFL coaches discussion despite having no business being in it. 

Just horrific offensive playcalling only outdone by even worse 2nd half-adjustments. Or rather the lack of.

But all that is neither here nor there, this blog is about how any of us were dumb enough to not see this coming back in November. 

The Taylor Swift effect is no joke. It's very, very real. 

And in a world where money is everything, the NFL has proved countless times that the bottom line is the only thing it really cares about. 

We thought we were tired of Keegs and the rest of the world shoving Taylor Swift down our throats every Sunday? Oh buddy, we haven't seen anything yet. ANYTHING. 

These next two weeks are going to be insufferable. 

As Sensai Creese and Terry Silver told Daniel San in Karate Kid III, "now the real pain begins Danny boy."

This year's Super Bowl is set to be the NFL's crown jewel. Sure the Super Bowl is a huge deal every season, but this is the first time it'll be in Las Vegas. 

As I said 3 years ago when it was announced the 2024 Super Bowl would be in Sin City, this is going to be unlike anything we've ever seen before. And I think people are going to love it so much, and it's going to go so smoothly, that this will set the benchmark for all Super Bowls going forward, and the league will aim to make it a thing pretty regularly.

They're also going to generate more revenue than they ever have over these next two weeks. 

Imagine them missing out on the icing on the cake that is the 1,500 storylines revolving around Taylor that nobody gives a flying fuck about besides your wife, girlfriends, mom, sisters, daughters, and Feitelberg? 

Turns out there's a shit ton of women out there in this world, and suddenly, they're all actually interested, like legit interested, in this year's Super Bowl.

We're going to be getting questions so outlandish, we will be shocked even by media-day standards. It's all these international reporters that flood in are going to want to ask about. 

Pray for poor Andy Reid.

The red-headed devil wins again.

p.s. - can you imagine if Taylor had agreed to do this year's halftime show? This hysteria would be even worse if you can believe it.