We Should All Strive To Be More Like Steven Cheah
I spend a lot of time worrying about how much I'm posting on social media. I never feel like I'm doing enough. I'm overly conscious of making sure I don't flood the timeline with bullshit. It's a mental battle I have every day. I often type out a shitty tweet or blog, then tell myself, "Why would anybody care about this? Who gives a shit about the extremely unremarkable thing that happened to me today?"
For example, this morning, I left my apartment at 8:19am. I arrived to the train station at 8:28am, and stepped on the train promptly at 8:32am. It was a standard 21 minute train ride, which got me to the 33rd Street station at 8:53am. I stopped for an energy drink on my 3 walk block to the office, and walked in the front door of Barstool Sports at 9:03am. I could have stretched that into 500 words spread out over a thread of tweet, but I ultimately decided against it.
I'm afraid that some people might think that there's not a single person in the world who would ever possibly care about a Barstool blogger's commute under ANY circumstance. People might think, "Every person in the history of the world who isn't confided to an iron lung has dealt with a commute. So why would someone care about yours?" Harsher critics might say, "Would you shut the fuck up about your stupid fucking commute it's literally the most boring, mundane thing a person can possibly talk about I promise nobody gives a shit." An even harsher critic might tell me to kill myself.
But what I'm starting to realize is that's a losers mentality. If you think your extremely standard commute where nothing in the least bit noteworthy happens doesn't deserve to be blasted across social media for hundreds of thousands of people to see, then maybe you shouldn't work for Barstool Sports. A good Barstool Sports employee lives their life under the impression that EVERYTHING they do is noteworthy, and EVERYBODY on the internet is clamoring to hear about it.
This morning, over 313,000 people learned that Steven Cheah left his at 7:58am CST, and found his way to the train station. In fact, for the last couple of weeks, everybody who follows Steven on Twitter has learned about some part of his commute or his move from New York to Chicago one way or another.
That my friends is a winner. That's how you make content. You might not like it, but that is what an ideal Barstool Sports employee looks like. Fuck the haters. A wise man once said, "if you don't have haters you don't have fans."
Steven Cheah's recent pivot to "boring commute content" has inspired me. No more staring at my computer for hours on end trying to come up with something that is "worth posting". You know what's worth posting? Everything.
My dog goes to the vet, here comes a 1000 word blog bemoaning the price of his new medication. If I cook chicken and rice for dinner, get ready for a lengthy tweet thread regarding the proper way to season a skinless breast. If I misplace my shoe, you're getting a 45 minute long Barstool Investigates detailing my search, only to discover that that shoe was where it should have been the whole time.
It's a new era at Barstool Sports. I call it the, Waking Up Every Day Thinking You Might Be Fired So I'm Going To Live Stream Myself Waiting In Line For A Bagel Era. Get ready folks, because your favorite Barstool bloggers are about to bring the fucking thunder.
P.S. -- As sarcastic as I'm being, Steven Cheah is running circles around most of us content wise. It's easy to pile on and make fun of. The Yak has been doing it every day. But the ability to not give a fuck what people think and just post whatever you think is funny without a care in the world is genuinely admirable, and if everybody here had a even a piece Steven's brain there would be a lot more content out there. They wouldn't all be home runs. We'd be high volume shooters. But realistically we'd probably make more money, and I bet less people would be fired. As mind numbingly average as Steven Cheah's commute is, he's managed to make something funny out it. Bravo Steven.