Kylie Minogue Put Kylie Jenner In Her Place, Blocking Her From Trademarking Her Name For Her Beauty Company
Page Six - In 2017, the “Can’t Get You Out of My Head” crooner successfully blocked Kylie Jenner from trademarking their shared first name for her beauty brand.
The reality star had filed the paperwork two years prior, just before launching her line — which she wound up calling Kylie Cosmetics.
“It was just business, obviously,” Minogue, 54, said during an appearance on “Watch What Happens Live with Andy Cohen” Tuesday.
“When I was named Kylie … I think I’ve met one person older than me called Kylie, so it’s kind of unusual,” she continued. “I’ve spent a lifetime protecting my brand and building my brand, so it was just something that had to be done. We came to an agreement.”
When Cohen prodded about whether the superstar called up momager Kris Jenner to set the record straight, Minogue said that didn’t happen, but she’d “love to meet [the family].”
Adding insult to injury for 24-year-old Jenner, the Australian superstar launched her own beauty brand — simply named Kylie — in 2019. Currently, it offers five products: a lip oil, lip gloss, eye to cheek glitter, lip to cheek color and three shades of eyeshadow.
When Minogue’s team filed an opposition to Jenner’s trademark attempt in 2016, the documents pointed out that the “internationally renowned performing artist, humanitarian and breast cancer activist” already owned the trademark for “Kylie Minogue,” and had owned Kylie.com since 1996.
The lawsuit also referred to Jenner as a “secondary reality television personality.” (Minogue called that tidbit “unfortunate” in a 2018 Rolling Stone interview, pinning the dig on her attorneys and adding, “That certainly did not come from me.”)
If you're wondering to yourself who the fuck is Kylie Minogue, you're either too busy on Tik Tok to appreciate the past, or you snoozed through the 90s and 2000s in a k hole.
Kylie was an Australian superstar who took Europe, and North America by storm with her hit "Can't Get You Out Of My Head"
(For my money, "Love At First Sight" was always her best, most catchy song but that's just me)
That said, all hail the queen for not only standing up to Kardashian deathstar, but being triumphant.
I would ask who in the world is cocky enough to think they can copyright and claim a first name as intellectual property, but we're talking about the spawn of satan here. So of course Kylie Jenner not only believed this, but thought she was entitled to it.
What's even better? Kylie Minogue then dropped her own beauty line and named it "Kylie"
But wait. There's more.
The cherry on top to all of this, and the thing you just know stung Kylie and Kris much more than losing the chance to brand their company "Kylie", was this tidbit -
The lawsuit also referred to Jenner as a “secondary reality television personality.”
That's what us olds call "a fatality".
Well played Kylie (Minogue), well played.