BJ Penn Got Into Another Friggin Street Fight

Another day, another headline involving BJ Penn getting into a drunken brawl on the street of Hawaii. I don’t know what to say about this one that I haven’t said about the others. This dude’s a mess. He’s obviously an addict. It’s a shame to watch a downfall like this. Blah blah blah.

Here’s what I will say: if I’m on BJ’s team, I’m figuring out how to monetize these fights. Some kinda Periscope-like mobile pay-per-view technology has to exist, right, and these are the only fights BJ Penn is actually winning nowadays…

…so why not make the most of em?! Have BJ wear his fight shorts (full of sponsors) out to every bar he’s hitting up down in Hawaii, and bring the 4oz MMA gloves along. Once a confrontation starts to unravel, BOOM, toss him the gloves, go live, and profit.