Vegan Cafe That Charged Male Costumers An 18% "Man Tax" Has Closed

(Source) — “The man tax blew up the internet, an idea that we didn’t think was all too radical, yet the way the world responded showed us how fragile masculinity is.” A feminist-owned and operated cafe that made headlines around the world after introducing an 18% “man tax” on male customers will be closing its doors at the end of the month. Handsome Her, a vegan establishment located in Melbourne, Australia, will be going out of business on April 28, according to an announcement on its website.

When I was a little kid there was a laudromat in my town that hung their sign completely upside down and for a while it pissed me off, then I realized I couldn’t stop thinking about this fucking idiot laundromat and became impressed by their ability to get in my brain. Sometimes when I lay my head down to rest I still think about that place.

This is all to say that I can respect a good marketing ploy even if it makes you look like fools. Sometimes it’s the silliest things that can make you pop so you gotta take a chance. But charging a “man tax” has to be the dumbest thing in the history of the world. Don’t tell me that my masculinity is fragile, despite the fact that it is, because I don’t want to pay 18% more for my fucking coffee. You can’t blame men for EVERYTHING and that includes your stupid coffee shop shutting down because you charged half of your potential customers a surcharge for having a dick.

Michael Jordan never spoke out on issues because “Republicans buy shoes too” but in this day and age you don’t even have to choose between being “woke” and being a successful business, plenty of companies have blended the two. Nike has a Colin Kaepernick line and Budweiser is invoking Parkland in Dwyane Wade retirement ads (which I don’t agree with but that’s a rant for another day) but you’ve gotta have a brain about it. If you’re gonna mark my coffee up 18% because I carry the key to life in my testicles then I’ll just march down the street and buy a reasonably priced ten dollar coffee at Starbucks.

That doesn’t mean your idea was “too radical” or “the world showed you how fragile masculinity is,” it means you suck at running a business.